An award-winning BBC playwright and BBC young film-maker of the year, Susannah has had media in her blood and a love of all things theatrical from an early age.

Susannah studied at the renowned Bretton Hall College, Leeds and later became a lecturer there in Performance Management. Continuing her passion for performing arts, Susannah went on to become Head of Theatre at the National Media Museum running the acclaimed Action Replay Theatre and organised Britain’s first International Conference and Festival of Museum Theatre.

During her eight years at the museum Susannah spent time working closely with curatorial and educational colleagues to produce live interpretation programmes that met the strict curatorial standards required by the museum.

Subsequently Susannah was inundated with requests to set up similar projects for other museums and visitor centres across the country; The BBC Experience, Tetley’s Brewery Wharf, The Galleries of Justice, and Blackpool Tower.

In 1999 PEEL was born and began to work as a production company supplying a turnkey entertainment product to the cruise industry.

Over the years Susannah has kept expanding PEEL and, with clients across the cruise, leisure, heritage, education and private estates sectors, The PEEL Entertainment Group ltd continues to go from strength to strength.

With a sense of creativity in her genes, Kerry Daley initially trained as a chef before moving into the field of photography and art, pursuing her fascination with innovation and originality.

She interned at the BBC Good Food Magazine as a photographer before moving into the press office at the National Media Museum, Bradford (formerly the National Museum of Photography, Film & Television).

In 1997 she joined sister Susannah to work on the Tetley Brewery Wharf project in Leeds. Her particular sense for subtlety of detail led her to become Lead Tour Guide at Tetley and subsequently it was this awareness that meant she was perfectly placed to take the lead on production and creative when, in 1999, the newly formed PEEL ventured into the cruise industry.

“Success is in the detail” is something of a mantra for Kerry, so it was little surprise that she found she had a keen eye for figures.

As a result she now also runs the PEEL Finance Department as well as heading up the Creative Department. PEEL benefits from Kerry’s imaginative ingenuity, as she assesses audiences and constantly strives to be forward-thinking in developing new shows and entertainment products, watched and enjoyed the world over.

Alan made his name developing Belinda King Presents’ renowned entertainment production company for Cunard’s fleet of cruise liners.

Just before he joined PEEL in September 2006, Alan added to his expertise as MD of Cambrian Entertainments – the largest talent booking agency in Europe.

It was because of Alan’s knowledge and industry experience that he was brought onboard to enhance PEEL’s business opportunities.

“Our attention to detail combines seamlessly with a client’s need for brand exposure, and our desire to be at our creative best”

Alan is primarily responsible for utilising PEEL’s reputation and matching its strengths as an entertainment provider and brand enhancer to the commercial interests of clients, with a particular emphasis on new business.

Alan’s view is that without a high-class produce you cannot offer the terrifically exciting opportunities that PEEL does for their global clients.

After graduating from Durham University with a first class honours degree, Jessica spent time overseas before joining PEEL in September 2009.

With previous experience in the tourism and leisure market, Jessica first joined the company in an operational role and, over the past five years, has worked across a number of departments specialising in client management, marketing and business development.

In 2012 Jessica coordinated the marketing and delivery of two national touring theatre productions for PEEL; Black Beauty Live – an adaptation of the classic novel, and by contrast Freerunning@ an exciting modern Parkour based dance performance, which toured some of the UK’s most prestigious heritage venues and visitor attractions.

Over the past four years Jessica has also developed the PEEL Roleplay side of the business, supplying theatre-based learning for medical students to the Universities of Exeter and Plymouth and, in more recent years, has been instrumental in the development of PEEL Heritage, now PEEL Interactive.

Under the PEEL Interactive name Jessica has developed PEEL’s digital line of services and has recently delivered two bespoke augmented reality visitor apps to The Alnwick Garden in Northumberland and Colchester Castle.