Unique live entertainment solutions across the leisure, heritage, cultural & educational landscape – designed & produced by us to add value to your business whilst you focus on the bigger picture.

Who we are

About us

The PEEL Entertainment Group (PEEL) masterminds, produces and delivers live and innovative entertainment solutions across multiple sectors.

Established in 1993, PEEL has over 20 years’ experience tailor making entertainment packages to meet your business objectives. Whether that’s to change a brand image, penetrate a new audience or to provide an inspiring experience for your visitors, our live, digital and educational solutions are unrivalled. As world-class content producers we deliver the best entertainment products for some of the world’s biggest brands in several sectors including leisure, heritage and cultural and educational landscapes.

We have also pioneered the first mobile application platform that provides truly innovative story telling through augmented reality. We work tirelessly researching, planning and designing our client’s programmes to ensure that what we do provides them with a return on investment; generating results that exceed expectations and meet objectives.

It’s our commitment to our clients and our ability to help shape and add value to their brands which ensures we’re invited back again and again. If you have a project you’d like to discuss don’t hesitate in contacting us.

History

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The PEEL Entertainment Group was born out of the Daley partnership which paved the way for the dynamic, creative business we have today.

Established in 1993 in the picturesque Yorkshire countryside, the Daley partnership brought life to museums, historic houses and visitor centres. Working with iconic institutions and venues, our clients included the Blackpool Tower, National Media Museum, The Bronte Parsonage Museum and Tetley’s Brewery Wharf to name a few.

When PEEL was established we were determined to reshape the entertainment landscape that existed, particularly in the cruise market sector. Starting as we always do, with our people, we recruited some of the some finest, writers, directors and producers to develop our groundbreaking concepts and design a new model of entertainment for the new millennium. The rest is history; but by no means forgotten.

Our passion and enthusiasm for creating inspirational, thought-leading entertainment solutions lives with us, and has seen us go on to provide a growing range of services from live entertainment through to innovative visitor apps for the heritage, leisure and museum sectors.

Management

  • SDP2675-1272
    Susannah Daley
    Managing Director

    An award-winning BBC playwright and BBC young film-maker of the year, Susannah has had media in her blood and a love of all things theatrical from an early age.

    Susannah studied at the renowned Bretton Hall College, Leeds and later became a lecturer there in Performance Management. Continuing her passion for performing arts, Susannah went on to become Head of Theatre at the National Media Museum running the acclaimed Action Replay Theatre and organised Britain’s first International Conference and Festival of Museum Theatre.

    During her eight years at the museum Susannah spent time working closely with curatorial and educational colleagues to produce live interpretation programmes that met the strict curatorial standards required by the museum.

    Subsequently Susannah was inundated with requests to set up similar projects for other museums and visitor centres across the country; The BBC Experience, Tetley’s Brewery Wharf, The Galleries of Justice, and Blackpool Tower.

    In 1999 PEEL was born and began to work as a production company supplying a turnkey entertainment product to the cruise industry.

    Over the years Susannah has kept expanding PEEL and, with clients across the cruise, leisure, heritage, education and private estates sectors, The PEEL Entertainment Group ltd continues to go from strength to strength.

  • SDP2675-1598
    Kerry Daley
    Head of Creative and Finance

    With a sense of creativity in her genes, Kerry Daley initially trained as a chef before moving into the field of photography and art, pursuing her fascination with innovation and originality.

    She interned at the BBC Good Food Magazine as a photographer before moving into the press office at the National Media Museum, Bradford (formerly the National Museum of Photography, Film & Television).

    In 1997 she joined sister Susannah to work on the Tetley Brewery Wharf project in Leeds. Her particular sense for subtlety of detail led her to become Lead Tour Guide at Tetley and subsequently it was this awareness that meant she was perfectly placed to take the lead on production and creative when, in 1999, the newly formed PEEL ventured into the cruise industry.

    “Success is in the detail” is something of a mantra for Kerry, so it was little surprise that she found she had a keen eye for figures.

    As a result she now also runs the PEEL Finance Department as well as heading up the Creative Department. PEEL benefits from Kerry’s imaginative ingenuity, as she assesses audiences and constantly strives to be forward-thinking in developing new shows and entertainment products, watched and enjoyed the world over.

  • Alan Cutler
    Alan Cutler
    Deputy Managing Director

    Alan made his name developing Belinda King Presents’ renowned entertainment production company for Cunard’s fleet of cruise liners.

    Just before he joined PEEL in September 2006, Alan added to his expertise as MD of Cambrian Entertainments – the largest talent booking agency in Europe.

    It was because of Alan’s knowledge and industry experience that he was brought onboard to enhance PEEL’s business opportunities.

    “Our attention to detail combines seamlessly with a client’s need for brand exposure, and our desire to be at our creative best”

    Alan is primarily responsible for utilising PEEL’s reputation and matching its strengths as an entertainment provider and brand enhancer to the commercial interests of clients, with a particular emphasis on new business.

    Alan’s view is that without a high-class produce you cannot offer the terrifically exciting opportunities that PEEL does for their global clients.

  • Jessica Akrigg
    Jessica Akrigg
    Head of Development

    After graduating from Durham University with a first class honours degree, Jessica spent time overseas before joining PEEL in September 2009.

    With previous experience in the tourism and leisure market, Jessica first joined the company in an operational role and, over the past five years, has worked across a number of departments specialising in client management, marketing and business development.

    In 2012 Jessica coordinated the marketing and delivery of two national touring theatre productions for PEEL; Black Beauty Live – an adaptation of the classic novel, and by contrast Freerunning@ an exciting modern Parkour based dance performance, which toured some of the UK’s most prestigious heritage venues and visitor attractions.

    Over the past four years Jessica has also developed the PEEL Roleplay side of the business, supplying theatre-based learning for medical students to the Universities of Exeter and Plymouth and, in more recent years, has been instrumental in the development of PEEL Heritage, now PEEL Interactive.

    Under the PEEL Interactive name Jessica has developed PEEL’s digital line of services and has recently delivered two bespoke augmented reality visitor apps to The Alnwick Garden in Northumberland and Colchester Castle.

  • Susannah Daley - Managing Director

    An award-winning BBC playwright and BBC young film-maker of the year, Susannah has had media in her blood and a love of all things theatrical from an early age.

    Susannah studied at the renowned Bretton Hall College, Leeds and later became a lecturer there in Performance Management. Continuing her passion for performing arts, Susannah went on to become Head of Theatre at the National Media Museum running the acclaimed Action Replay Theatre and organised Britain’s first International Conference and Festival of Museum Theatre.

    During her eight years at the museum Susannah spent time working closely with curatorial and educational colleagues to produce live interpretation programmes that met the strict curatorial standards required by the museum.

    Subsequently Susannah was inundated with requests to set up similar projects for other museums and visitor centres across the country; The BBC Experience, Tetley’s Brewery Wharf, The Galleries of Justice, and Blackpool Tower.

    In 1999 PEEL was born and began to work as a production company supplying a turnkey entertainment product to the cruise industry.

    Over the years Susannah has kept expanding PEEL and, with clients across the cruise, leisure, heritage, education and private estates sectors, The PEEL Entertainment Group ltd continues to go from strength to strength.

  • Kerry Daley - Head of Creative and Finance

    With a sense of creativity in her genes, Kerry Daley initially trained as a chef before moving into the field of photography and art, pursuing her fascination with innovation and originality.

    She interned at the BBC Good Food Magazine as a photographer before moving into the press office at the National Media Museum, Bradford (formerly the National Museum of Photography, Film & Television).

    In 1997 she joined sister Susannah to work on the Tetley Brewery Wharf project in Leeds. Her particular sense for subtlety of detail led her to become Lead Tour Guide at Tetley and subsequently it was this awareness that meant she was perfectly placed to take the lead on production and creative when, in 1999, the newly formed PEEL ventured into the cruise industry.

    “Success is in the detail” is something of a mantra for Kerry, so it was little surprise that she found she had a keen eye for figures.

    As a result she now also runs the PEEL Finance Department as well as heading up the Creative Department. PEEL benefits from Kerry’s imaginative ingenuity, as she assesses audiences and constantly strives to be forward-thinking in developing new shows and entertainment products, watched and enjoyed the world over.

  • Alan Cutler - Deputy Managing Director

    Alan made his name developing Belinda King Presents’ renowned entertainment production company for Cunard’s fleet of cruise liners.

    Just before he joined PEEL in September 2006, Alan added to his expertise as MD of Cambrian Entertainments – the largest talent booking agency in Europe.

    It was because of Alan’s knowledge and industry experience that he was brought onboard to enhance PEEL’s business opportunities.

    “Our attention to detail combines seamlessly with a client’s need for brand exposure, and our desire to be at our creative best”

    Alan is primarily responsible for utilising PEEL’s reputation and matching its strengths as an entertainment provider and brand enhancer to the commercial interests of clients, with a particular emphasis on new business.

    Alan’s view is that without a high-class produce you cannot offer the terrifically exciting opportunities that PEEL does for their global clients.

  • Jessica Akrigg - Head of Development

    After graduating from Durham University with a first class honours degree, Jessica spent time overseas before joining PEEL in September 2009.

    With previous experience in the tourism and leisure market, Jessica first joined the company in an operational role and, over the past five years, has worked across a number of departments specialising in client management, marketing and business development.

    In 2012 Jessica coordinated the marketing and delivery of two national touring theatre productions for PEEL; Black Beauty Live – an adaptation of the classic novel, and by contrast Freerunning@ an exciting modern Parkour based dance performance, which toured some of the UK’s most prestigious heritage venues and visitor attractions.

    Over the past four years Jessica has also developed the PEEL Roleplay side of the business, supplying theatre-based learning for medical students to the Universities of Exeter and Plymouth and, in more recent years, has been instrumental in the development of PEEL Heritage, now PEEL Interactive.

    Under the PEEL Interactive name Jessica has developed PEEL’s digital line of services and has recently delivered two bespoke augmented reality visitor apps to The Alnwick Garden in Northumberland and Colchester Castle.

Careers

  • Part Time Driver/ Tour Assistant

    Vacancy:
    Part Time Driver/ Tour Assistant
    Employer:
    The Peel Entertainment Group
    Location:
    UK
    Duration:
    More info
  • Graphic Designer

    Vacancy:
    Graphic Designer
    Employer:
    The Peel Entertainment Group
    Location:
    Pinetum, Broughton Hall, Skipton. BD23 3AE
    Duration:
    Full Time
    More info
  • Technical Manager

    Vacancy:
    Technical Manager
    Employer:
    The Peel Entertainment Group
    Location:
    Pinetum, Broughton Hall, Skipton. BD23 3AE
    Duration:
    Full Time
    More info
  • Finance Officer/Manager

    Vacancy:
    Finance Officer/Manager
    Employer:
    The Peel Entertainment Group
    Location:
    Pinetum, Broughton Hall, Skipton, North Yorkshire
    Duration:
    Full Time
    More info

Making a difference

The PEEL Entertainment Group is a broad-minded organisation and because of our status as a global company, we are aware of our responsibilities, which is why we have made it our business ‘to give back’.

Supporting our Local Economy

We’re proud of our Yorkshire roots and the fact that we can promote the entertainment industry outside its more traditional London setting.

That’s why we try, wherever possible, to support our local economy and as a result have become a renowned employer in the area.

Craven Community Champion Awards

We sponsor and actively support a local initiative created by Craven District Council that recognises and awards local ‘unsung’ heroes who have made special contributions to the community.

The awards are funded entirely by sponsorship at no cost to the taxpayer.  PEEL specifically sponsor The ‘Art & Culture Award’ which, in 2013 was won by Joan Murray.

Joan is a local fashion and clothing teacher who has instigated and inspired a number of successful events, exhibitions and projects combining students, volunteers, professionals with charitable organisations.

For group website - JA 11.09.14

The Great Mercy Orphanage

The success of our ‘Africa’ show, which is reaching its ten year anniversary, inspired us to start supporting an orphanage project in Africa. The Great Mercy Orphanage, in Kitale in Kenya, was started by Judith and Evans who started taking care of orphaned children by inviting them into their home in 2001. Thirteen years later and they have built a centre, giving children spiritual nourishment, food, shelter but most importantly education, life skills and smiles to set them up for a future.

Clients

Client logos
  • “A Midsummer Night’s Dream … was a roaring success which had people in the region talking for a long time. It was the perfect showcase for the Broughton Hall Estate.”
    Roger Tempest, Broughton Hall Estate
  • “PEEL is highly skilled in all aspects of onboard ship entertainment, and makes it their business to be forward-thinking and creative.”
    Helen Bennett, Fred Olsen Cruise Lines
  • “I had the pleasure of working closely with PEEL Cruise for eight years, creating and evolving the entertainment product on Thomson cruise ships. The team’s absolute dedication to “getting it right” meant that guests came back time after time, safe with the expectation that they would be enjoying top class entertainment from top class performers.”
    David Selby, Former Head Thomson Cruises
  • “The beauty of the PEEL team is that they are continually examining and re-evaluating their product, meaning their entertainment packages are always fresh, relevant and of the very highest-possible standard.”
    Gill Thow, Thomson
  • “We are pleased to have forged a strong working relationship with the PEEL team which has brought an entirely new dimension to our client offering.”
    Jane McIvor, Bourne Leisure
  • “Thomson Spirit came top in the mid-sized category of the first Cruisers’ Choice Awards organised by the Cruise Critic website, which has 700,000 members and contains 70,000 ship reviews.”
    John Honeywell aka Captain Greybeard for Cruise News
  • “We’re delighted to be working with PEEL, the UK’s leading museum communication specialists and are looking forward to the new app”
    Tom Hodgson, Project Manager, Colchester Castle
  • “The support, knowledge and skills they bring to this project are invaluable because it is Colchester’s first venture into this technology.”
    Bill Seaman, Museum Arts and Culture Manager, Colchester Castle
  • “PEEL have provided a professional service throughout, from idea generation, production of the content and editing post production.”
    Chloe Painter, Brand & Communications Manager, Thomson Cruises – Augmented Reality brochures
  • “PEEL have run our role player provision with huge amounts of professionalism and have been true partners, as we all work together to constantly improve the standards of education. They bring a great deal of experience both in the project management and actual creative delivery of great learning experiences. They have been very reliable throughout our time working with them. Highly recommended!”
    Rob Johnson, Clinical Skills Tutor, Plymouth University

Contact

We are always happy to hear from you, please contact us via the details below.